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How A Corporation Convinced American Jews To Reach For Crisco

The cover of a 1933 cookbook, <em>Crisco Recipes For The Jewish Housewife</em>, produced by Crisco's parent company Procter & Gamble, to promote the vegetable-based oil to the new wave of Jewish immigrants. (from The New York Public Library (public domain))
The cover of a 1933 cookbook, Crisco Recipes For The Jewish Housewife, produced by Crisco's parent company Procter & Gamble, to promote the vegetable-based oil to the new wave of Jewish immigrants. (from The New York Public Library (public domain))

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