AdvertisementHow A Corporation Convinced American Jews To Reach For CriscoDecember 02, 2018Deena PrichepfacebookEmailThe cover of a 1933 cookbook, Crisco Recipes For The Jewish Housewife, produced by Crisco's parent company Procter & Gamble, to promote the vegetable-based oil to the new wave of Jewish immigrants. (from The New York Public Library (public domain))