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Twitter Trouble06:44
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Basketball star Carmelo Anthony greets Magic Johnson to the Twitterverse (AP).
Basketball star Carmelo Anthony greets Magic Johnson to the Twitterverse (AP).

Social media brings fans closer to their favorite athletes without high ticket prices or long lines, but that access can get sports figures into trouble. Over the past few weeks, NFL players Rashard Mendenhall and Reggie Bush both came under fire for their Tweets, and leagues around the world are trying to figure out how to rein in their employees use of social media. Bill talks with Professor Sree Sreenivasan, social media expert at Colombia School of Journalism, about the evolving world of social media in sports.

This segment aired on May 14, 2011.

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