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Thirty Second Zingers36:17

This article is more than 16 years old.
photoPolitical candidates and the interest groups that love them broke advertising records this year. For spending. Three hundred and ninety million dollars to be exact. Twenty five million dollars since Labor Day alone.

That's a lot of hay for thirty-second zingers. Tonight On Point, assessing whether or not the politicians got bang for their buck. A line-up of some of the most talked-about spots. The good. The bad. The dirty ads.


Daniel Payne, communications consultant to Democratic candidates and non-profit organizations

Todd Domke, Republican, media consultant

Ken Goldstein, director, University of Wisconsin-Madison's Wisconsin Advertising Project

This program aired on November 1, 2002.

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