The state of the economy and the war in Iraq are not popular issues with the American public right now. And Bush's poll numbers are markedly down. But George Bush has shown himself to be a fighter, and he struck a fighting pose today in New Hampshire, where he laid out the message and image he is bound to carry across the country over the next year.
Click the "Listen" link to hear about George W. Bush leading into his re-election campaign, and what awaits him there.
Richard Dresner, founder of Dresner, Wickers, and Associates, a national Republican political consulting firm
Jack Beatty, On Point News Analyst, senior editor at the Atlantic Monthly
This program aired on October 9, 2003.