The State of Cool

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photoThe states are in increasing competition to retain or attract young, educated, tech savvy professionals.

Governor Jennifer Granholm of Michigan has a plan to increase her states competitiveness — be cool. She has asked the mayors of 200 cities in Michigan to come up with ideas to foster a hip environment. But can government really manufacture cool?


Michigan's Governor Jennifer M. Granholm

David Dukcevitch, staff writer for

Richard Florida, Professor of Economic Development at Carnegie Mellon and author of "The Rise of the Creative Class: And How it's Transforming Work, Leisure, Community, and Everyday Life"

Michael Lavaive, Director of Fiscal Policy for the Mackinac Center for Public Policy

Jack Beatty, On Point News Analyst

This program aired on December 3, 2003.


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