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Paradox of Choice36:19

This article is more than 15 years old.
photoToday, Americans choose, from thousands of options, everything from their Friday night DVD to the "right" college, to investment alternatives for their 401K. So is this freedom? Or a new tyranny of choice?

Psychologist Barry Schwartz says that in spite of their wealth of options today on many fronts, American consumers are not necessarily happier. Too much choice may even be making them miserable.

Click the "Listen" link to hear about the psychological effects behind consumption choices.


Barry Schwartz, author of "The Paradox of Choice: Why More Is Less."

This program aired on January 21, 2004.

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