A full 75 percent of George Bush's ads have been "attack" ads. Kerry has devoted 27 percent of his TV ad time to attacks, plus those aired by anti-Bush outside groups. Negativity this early in the election cycle is unprecedented, and political watchers say the level of vitriol is only likely to increase as November 2nd approaches.
Click the "Listen" link to hear about exaggerations and half-truths in the Bush-Kerry advertising slingfest.
Ken Goldstein, director of Wisconsin Advertising Project at the University of Wisconsin
Brooks Jackson, Director, Annenberg Political Fact Check
Dan Payne, Boston Globe columnist and political consultant
This program aired on June 8, 2004. The audio for this program is not available.