The Long Tail

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When the music rolled each week for "I Love Lucy" in the 1950s, it was a truly national American event. Nearly 75 percent of the country's TV households gathered at the TV screen for Lucille Ball and Ricky Ricardo — a true mass market.

Today, television's number-one, top-rated TV show — CSI: Crime Scene Investigation — draws just 15 percent of TV households. And Americans have scattered.

Wired Magazine editor Chris Anderson says we're going to scatter much wider still in the Internet age — down what he calls the "long tail" of highly personal interests and specialized products - via eBay and Amazon and YouTube into a new world of commerce and culture.

Hear about the end of the mass market as we've known it, and the way of the long tail.


Chris Anderson, author of "The Long Tail" and editor of Wired magazine

Steve Zeitchik, reporter for Variety magazine

This program aired on July 18, 2006.


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