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Targeting Voters

This article is more than 16 years old.

There are six days to midterm elections, and here's the basic dynamic of the battle: Democrats are counting on a wave of public unrest to sweep Republicans out. Republicans are counting on a hyper-sophisticated turn-out-the-vote campaign to squeak their team back in.

The polls all show the GOP in big trouble. But Karl Rove's prayer for an ace-in-the-hole is database-driven "micro-targeting" of potential voters. The GOP knows where you live, where you shop, what you buy, what magazines you read, how you worship - how to push your intimate, personal buttons. And they're pushing right now.

Hear about the deciding clash — the wave versus the turnout machine on Election Day.


Tom Hamburger, investigative reporter, Los Angeles Times, co-author of "One Party Country: The Republican Plan for Dominance in the 21st Century"

Lawrence Jacobs, Professor of political science at the University of Minnesota, where he is also director of the Center for the Study of Politics and Governance

Cynthia Sherwin, Democratic activist in Pennsylvania

Luanna Stoltenburg, Republican activist in Iowa

Jack Beatty, On Point News Analyst

This program aired on November 1, 2006.


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