Money on the Brain

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With a jittery economy, many Americans may think twice these days about where they invest their money. And yet, think as they may, smart people too often make dumb financial bets: on what will bring happiness, or yield big gains in the market.

To sort out why, a new breed of researcher — neuroeconomists — are studying how risk and reward, greed and fear, fire up our neurons. Good money decisions, it appears, may actually require us to fight against our brain's hardwiring.

Two experts, a journalist and a neuro-economist, are here to offer their tips.

This hour, On Point: money on your mind.
-James Hattori


Jason Zweig, senior writer for Money magazine and contributor to Fortune, author of "Your Money & Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich."

Kevn McCabe, professor of economics and director of the Center for the Study of Neuroeconomics at George Mason University.

This program aired on December 19, 2007.


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