Support the news

Our Branded World24:11
Download

Play
This article is more than 11 years old.
Advertising Billboards in New York. (AP)
Advertising Billboards in New York. (AP)

But journalist Lucas Conley says our long dance with marketing and branding has moved into a new stage. A stage where consumers no longer know where reality ends and marketing begins.

Where companies are building amazing brands, instead of amazing products. It's a crazy world, he says.

This hour, On Point: Lucas Conley and "Obsessive Branding Disorder."Lucas Conley, contributing writer to Fast Company and author of the new book "OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion."
Adam Hanft, founder and CEO of Hanft Unlimited, a marketing and advertising firm whose clients include AT&T Wireless, Viacom, AOL Time Warner and Hertz. He writes a monthly column for Inc. Magazine and is a frequent commentator on American Public Media's "Marketplace."

This program aired on July 7, 2008.

+Join the discussion
TwitterfacebookEmail

Support the news