But journalist Lucas Conley says our long dance with marketing and branding has moved into a new stage. A stage where consumers no longer know where reality ends and marketing begins.
Where companies are building amazing brands, instead of amazing products. It's a crazy world, he says.
This hour, On Point: Lucas Conley and "Obsessive Branding Disorder."Lucas Conley, contributing writer to Fast Company and author of the new book "OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion."
Adam Hanft, founder and CEO of Hanft Unlimited, a marketing and advertising firm whose clients include AT&T Wireless, Viacom, AOL Time Warner and Hertz. He writes a monthly column for Inc. Magazine and is a frequent commentator on American Public Media's "Marketplace."
This program aired on July 7, 2008.