Every walk of life has its lingo. Its buzzwords and catchphrases. American business has its own colorful menagerie of slang, and always has — from bulls and bears, to bootstraps, and 800-pound gorillas, and fish in a barrel.
But buzzwords and catchphrases change. They turn over and make way for newcomers.
And when they do, in American business, they may tell us something about where we and our economy are headed.
This hour, On Point: Matadors, multi-slacking, yottabytes and frazzing. We're looking at the latest in American business buzzwords.Guests:
- Gregory Bergman is author of "BizzWords: From Ad Creep to Zero Drag, a Guide to Today's Emerging Vocabulary"
- Paul Hemp is senior editor at the Harvard Business Review
- Kara Swisher is technology columnist and co-host of D: All Things Digital for The Wall Street Journal.
This program aired on July 29, 2008.