Getting Outside the Box

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If there was ever a time we needed to think outside the box, this is it. On energy, the economy, war, security, America seems boxed.

Maybe your life does, too. So, how to fire up the engines of real out-of-the-box innovation?

Neuroscientist Gregory Berns says it starts with brain chemistry and habits that can break us free of mental ruts. He looks at the biology of how we feel, think, and behave — and points to the exits from tired old patterns, with examples of innovators and iconoclasts from Picasso to Warren Buffet to the Dixie Chicks.

This hour, On Point: Rewiring the brain for change.

You can join the conversation. What does it take to get you thinking outside the box? Do you believe you’re hardwired for it? Or against it? Tell us what you think.Guest:

Gregory Berns, professor in psychiatry, economics, and business, and director of the Center for Neuropolicy at Emory University. His new book is "Iconoclast: A Neuroscientist Reveals How to Think Differently."

You can read an excerpt from "Iconoclast" at

This program aired on September 17, 2008.


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