Spying on American consumers is big business on the Internet. How companies slice, dice and sell your personal identity online.
It’s pervasive. It’s intrusive. And it’s perfectly legal—at least for now.
A new breed of tracking companies are spying on internet users, then slicing and dicing the information they gather into a goldmine of consumer data. Just what do they know about you? Where you live. What you buy. Whether you’re fat or thin, married or single, a homeowner or renter…you name it.
If you’re online, chances are you’re being followed everywhere without ever knowing. We look at your personal identity, for sale.
Peter Eckersley, senior staff technologist at the Electronic Frontier Foundation, a nonprofit organization dedicated to defending consumer rights online.
Mike Zaneis, vice president for public policy at the Interactive Advertising Bureau.
This program aired on August 10, 2010.