
Radio Boston
Support the news
Candidates, And Their Typefaces, Try To Get Voters' Attention04:08
Play
At this point, after months of campaigning, chances are you've seen a ton of campaign logos.
Our elections are becoming more and more branded, and political hopefuls spend a lot of time and money coming up with the right way to put their best face — or font — forward.
We speak with the manager of Boston's Font Bureau about what a typeface can do for a politician's print persona.
Guest:
- Sam Berlow, general manager, Boston's Font Bureau
Support the news