Yankee Magazine Turns 75

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Yankee magazine, which exclusively covers New England, has provided information, news and features for 75 years.

Robb and Trix Sagendorph had a clear mission when they created Yankee in 1935. They thought the six-state region should have a dedicated magazine "for Yankee readers, by Yankee writers, and about Yankeedom."

Yankee magazine has had its fair share of colorful columnists, and when it transitioned from its "digest size" back to a traditional full-size magazine, its colorful readers reacted — sometimes passionately.

Yankee Editor Mel Allen remembers a phone call from a beauty parlor owner in Keene, N.H. She complained, "I have a room full of angry women here because Yankee no longer fits in their pocketbooks." But readers came around when they were able to appreciate the new format's qualities: gorgeous photos and ample room for new content.

Allen joins us in the studio to look back on Yankee's history and to reflect on its goals for the future.



This segment aired on November 24, 2010.


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