Kale Vs. Chicken: Chick-fil-A Sues Local Kale Enthusiast

04:21

November 28, 2011

Bo Muller-Moore in his home, the Vermont man who is building a business around the term "eat more kale," which has been plastered on T-shirts, bumper stickers and other items, is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A. (AP) — Bo Muller-Moore with his apparel that says "Eat More Kale," is running into opposition from the second largest fried chicken retailer in the country, Chick-fil-A. (AP)

Now a story about a David-and-Goliath-style confrontation, between fast food chicken and kale. It starts with a Vermont-based folk artist named Bo Muller-Moore.

About ten years ago, Muller-More started using his silk-screen machine to print up and sell T-shirts with the slogan "Eat More Kale." That might not sound controversial, but to the folks at Chick-fil-A it is.

The Chik-fil-A "Eat Mor Chikin" ad campaign that the company says is in conflict with Mr. Muller-Moore's "Eat More Kale" campaign. (Chik-fil-A) — The Chik-fil-A "Eat Mor Chikin" ad campaign whose patent the company says is being violated by Mr. Muller-Moore's "Eat More Kale" campaign. (Chik-fil-A)

Chik-Fil-A is an Atlanta-based fast food company that uses images of cows to urge us to "Eat Mor Chikin." The company says "eat more" — whether it's chicken, kale oar anything else — is part of its trademark. And it's demanding that Muller-More stop using the phrase and turn over his website, EatMoreKale.com.

We reached Muller-Moore in Montpelier, Vermont. He told us about the legal challenge — and about his t-shirts.

Guests:

Bo Muller-Moore, Eat More Kale.com

*Radio Boston contacted Chick-fil-A for a response but the company won't comment on pending legal matters.

This segment aired on November 28, 2011.