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How To Reach A Boston Voter
ResumePolitical ads are all about defining.... explaining... advocating for a candidate.
There are lots of ways to get there: Boast about your accomplishments. Focus on the issue you're most passionate about. Demonize your opponent.
Not all of the candidate running for mayor have released traditional 30 second television ads, but they're learning the lessons from the ad men nonetheless. If you've only caught a few mayoral ads this year, don't worry. Watch for the candidates to deluge voters in the next two weeks before the preliminary vote on September 24th.
Guests
John Carroll, communications professor at Boston University, author of the blogs CampaignOutsider.com and ItsGoodToLiveInATwoDailyTown.com
Ads
Here are some of the videos/ads from mayoral candidates.
Mike Ross
Rob Consalvo
Charlotte Golar Richie
John Barros
http://vimeo.com/74011361
Dan Conley
John Connolly
Marty Walsh
http://vimeo.com/73348191
Felix Arroyo
This segment aired on September 10, 2013.