In Massachusetts, Political Ads Turn Up The Heat

It's election season, which means political ads — especially negative ones — are filling the air waves.

The attack and the rebuttal. The authorized and the unauthorized. The big money and the small. Ads dominate the political season, 30 fleeting seconds at a time.

WBUR's Sacha Pfeiffer speaks with a media analyst who dissects and evaluates some of the recent political advertising in Massachusetts.

John Carroll, mass communication professor at Boston University and blogger at campaignoutsider.com. He tweets at @johncarroll_bu.