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In Massachusetts, Political Ads Turn Up The Heat10:40

This article is more than 6 years old.

It's election season, which means political ads — especially negative ones — are filling the air waves.

The attack and the rebuttal. The authorized and the unauthorized. The big money and the small. Ads dominate the political season, 30 fleeting seconds at a time.

WBUR's Sacha Pfeiffer speaks with a media analyst who dissects and evaluates some of the recent political advertising in Massachusetts.


John Carroll, mass communication professor at Boston University and blogger at He tweets at @johncarroll_bu.

This segment aired on October 23, 2014.

Sacha Pfeiffer Twitter Host, All Things Considered
Sacha Pfeiffer was formerly the host of WBUR's All Things Considered.


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