Aside from the excitement of football, lots of viewers tune in to the Super Bowl every year to see the the stuff that happens between the plays — the advertisements.
In 1984, the Super Bowl was where Apple computer announced the Macintosh in a an iconic commercial.
Since then, the Super Bowl has been the home of many playful food spots, some raunchy GoDaddy.com commercials and various iterations of Budweiser's Clydesdale horses.
The average cost of a 30 second spot Sunday night on NBC: $4.5 million. It's a lot of dough, but puts companies in front of millions of viewers. And Sunday night was the most watched Super Bowl ever.
- "As it's done every year since 1989, USA TODAY had ad enthusiasts rank every commercial from the big game. Anheuser-Busch won for the third straight year, taking home its 13th Ad Meter title in the 15 years. Here are the rest of this year's rankings, based on votes from nearly 7,000 panelists."
This segment aired on February 2, 2015.