Radio Boston Radio Boston

Support the news

Hiawatha Bray Decodes Google's New 'Alphabet' Name05:37
Download

Play
 In this Oct. 17, 2012, file photo, a man raises his hand during at Google offices in New York. People should have some say over the results that pop up when they conduct a search of their own name online, Europe's highest court said Tuesday, May 13, 2014. (AP)
In this Oct. 17, 2012, file photo, a man raises his hand during at Google offices in New York. People should have some say over the results that pop up when they conduct a search of their own name online, Europe's highest court said Tuesday, May 13, 2014. (AP)
This article is more than 5 years old.

There's big news this week out of Google — mainly that the multi-billion dollar company isn't exactly the same Google anymore. The tech giant announced that it's restructuring into a new umbrella company called Alphabet, and Google will be just one piece of a larger conglomerate.

So what's in the new name, and what does the change mean for the everyday Google user?

Guest

Hiawatha Bray, technology writer for the business section of The Boston Globe. He tweets @GlobeTechLab.

More

Boston Business Journal: Google-Alphabet Reorganization Adds No Brand Value

  • "What has eight letters and adds no brand value? A-L-P-H-A-B-E-T. Google’s reorganization and rebranding are so far earning positive responses on Wall Street, but it’s hard to see how it adds any value to the business and there is always the possibility that the change may cause damage."

Washington Post: The Real Reason That Google Is Changing Its Name

  • "Google will still be Google. You don't have to start saying 'let me alphabet that.' But instead of having a panoply of projects ranging from YouTube to Gmail to Google Maps to Android to Chrome to self-driving cars to delivery drones to anti-aging tech all fall under the banner of 'Google,' the most far-flung ones will be part of a new company called 'Alphabet.' Google, in other words, will just be search and other Internet-y things, and Alphabet will be the moonshots."

This segment aired on August 13, 2015.

Support the news