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Sports With Littlefield: Super Bowl Money; Celtics To Wear GE Logo

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The Patriots are headed to Super Bowl LI, but it's not just a game, it's about money, it's marketing, it's politics! We dissect the numbers with Bill Littlefield.

We also talk about the NBA rule change that means we're likely to see the curly GE symbol on the shoulders of Celtics players. The NBA said last year that the logos must be about 2.5 inches by 2.5 inches but can be adjusted to fit the dimensions of the sponsor’s logo.

Guest

Bill Littlefield, host of NPR’s Only A Game, which tweets @OnlyAGameNPR.

This segment aired on January 26, 2017.

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