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FDA Launches Campaign To Deter Kids From Vaping, And Puts Pressure On E-Cig Companies10:00
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The Food and Drug Administration announced a new campaign Tuesday to warn children and teens about the dangers of e-cigarettes and vaping.

They plan to place posters in the bathrooms of at least 10,000 high schools and put out digital ads on platforms like Instagram, Spotify and Facebook.

One the ads shows worm-like creatures infiltrating the bodies of teenagers, warning of an epidemic.

Last week, the agency also announced that Juul and four other e-cigarette companies — which combined make up about 97 percent of the market — will have 60 days to say how they will address teen use of their products or face removal from the market.

What lessons can be learned from past campaigns against big tobacco? Will messages that resemble the Truth Campaign resonate with young e-cigarette users?

Guest

Mike Siegel, researcher and professor at the Boston University School of Public Health. He writes the blog Tobacco Analysis, and he tweets @MBSiegel.

This segment aired on September 19, 2018.

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