How The New Media Landscape Could Affect Public Perception Of Impeachment Inquiry Testimony

More than 40 years ago, the nationally televised congressional Watergate hearings resonated deeply with the American public. More than 70% said they watched the hearings live, and the proceedings significantly affected President Nixon's approval ratings. With countless news sources now providing coverage and analysis, will the public testimony, which begins tomorrow, still move the needle the way it did in the 1970s?

Tobe Berkovitz, political media consultant, professor of advertising at Boston University. He tweets @tobetv.