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Berklee K-Pop Expert Says Music Students Can Learn From BTS

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The best-selling band on the planet right now is the K-Pop group BTS.

The seven-member boy band took home two awards last month at the American Music Awards, Best Duo or Group and Social Artist, acknowledging their ability to affect change in the world through engagement with their fans.

The success of BTS is part of the "Korean Wave," or hanryu, which refers to the global growth of Korean popular culture since the 1990s.

Hae Joo Kim is the new assistant chair of the Professional Music Department at the Berklee School of Music, and an expert on K-Pop and popular music in Korea. Now that K-Pop is dominating in America, she says there are lessons in its success for American music students.

This segment aired on December 2, 2020.

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