Comparative Results for WBUR Sponsors

  • On average, WBUR listeners are 89% more likely than non-listeners to patronize businesses or organizations that sponsor WBUR.
WBUR Return On Investment
Current customer or recent usage is the average indexed usage rate among WBUR listeners for 30 sponsoring organizations covered by the 2017 study.
Index 100 = Benchmark for Boston adults 25-64
Base: Residents of the Boston DMA age 25-64 surveyed in May-August 2017 (n=1,508)

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