FBI Campaign To Target Bulger's Girlfriend

The FBI is hoping to track down fugitive Boston mob boss James "Whitey" Bulger by focusing public attention on his longtime girlfriend.

The FBI on Monday announced a new publicity campaign and accompanying public service ad asking the public — and particularly women — to be on the lookout for Catherine Greig.

The ad, reaching out to daytime chat television audiences, highlights Greig's physical characteristics, habits and personality traits and also emphasizes the age difference between her and Bulger. He is 81 and Greig is 60.

"This 30-second PSA is specifically to make the public aware of Ms. Greig's relationship to Mr. Bulger and to her physical characteristics," said the FBI's Richard DesLauriers.

The pair has been on the run since 1995 and they are thought to still be traveling together. There's no evidence the FBI has ever come close to catching Bulger or knowing where he is.

Bulger is wanted in connection to 19 murders while Greig is accused of harboring a fugitive. The FBI promises a reward of $100,000 for information leading to Greig's whereabouts. The whereabouts of Bulger himself would fetch $2 million.

The new ad is scheduled to start running in 14 television markets starting Tuesday.

With reporting from The Associated Press and WBUR's David Boeri.