GLOUCESTER, Mass. — A Republican congressional candidate in Massachusetts has launched an unusual ad that claims to give viewers a rest from the relentless barrage of political ads in the final days before the election.
The entire 30-second cable TV spot for Richard Tisei features a gentle tide rolling in at sunset on picturesque Good Harbor Beach in Gloucester. At the bottom of the screen are the words: “Because you need a break from all the campaign ads.”
Aside from Tisei’s “I approve this message” at the outset, the only other spoken words come off screen from a woman who exclaims, “Aaahhh, that was nice.”
Tisei is trying to unseat Democratic U.S. Rep. John Tierney in a campaign that has been anything but quiet and gentle, with several attack ads from both sides.