Mass. Senate Seeks Naming Rights For MBTA Stations

By The Associated Press April 13, 2013

BOSTON — The Massachusetts Senate is calling on the MBTA to consider selling naming rights for subway and commuter rail stations.

The measure approved Saturday was one of dozens of proposed amendments to a transportation finance bill being considered by senators. The measure also asks the MBTA to name a private contractor to sell naming rights and other advertising on the transit system.

Supporters of the measure predicted it could generate about $20 million for the cash-strapped T.

Still, opponents objected to the notion of attaching corporate names to iconic subway stations such as Park Street or Copley. Boston Democratic Sen. Sonia-Chang Diaz said she did not want to put a price tag on history.

Backers, however, said naming rights could be sold creatively without infringing on tradition.

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Lawrence

How low and desperate can you get? Does everything have a price? Soon everything will give way to corporate greed and advertising who want their brands imbedded in our psyches from infancy to grave.

What happened to honoring those who have done great deeds and are worthy of that honor? Bad idea. Just say no!

They could save 20 million if they fired some of those union workers who do nothing except surf Facebook all day. A consultant friend of mine goes in to work and no one is working because there are way too many workers who can’t get fired due to union rules.