BOSTON GOP U.S. Senate candidate Gabriel Gomez released a new Web video Monday morning, titled “Future,” designed to cast the Republican as an independent, forward-looking figure who won’t practice politics as usual.
The spot comes on the heels of a video released by the campaign of U.S. Rep. Ed Markey, his Democratic opponent, that highlights Gomez’s role as spokesman for a conservative group that released a controversial film during the presidential campaign.
The film attacked President Obama for releasing too much information about the raid that killed Osama bin Laden. And Gomez, in an appearance on MSNBC, said Obama took too much personal credit for the operation.
The media generally overestimates the impact of campaign advertising. So observers shouldn’t make too much of this online skirmish.
But the videos speak to one of the larger, more important battles of the coming race: defining Gomez, a virtual unknown. The dueling videos — the moderate, likable anti-politician vs. tool of the extreme right — offer a pretty good preview of what’s to come.