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Mass. Starting Campaign Against E-Cigarettes And Vape Pens

Massachusetts parents will soon be warned about e-cigarettes and vape pens.

The Department of Public Health is launching a campaign of posters and flyers, as well as online messages. They will say the products can contain nicotine which can be addictive and harmful to brain development.

Patricia Henley, director of the DPH Office of Community Health and Tobacco Use Prevention, says the industry targets teenagers.

"They make them maybe in really sweet flavors and attractive colors that attract young people and they have these amazing kind of enticing advertisements that just really do attract young people and it worked with cigarettes and it's working with e-cigarettes," she said.

Henley says that 50 percent of young people have tried these products and 25 percent use them on a regular basis.

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