The Business Plan Behind 'Sharknado'04:00
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Detail of a promotional poster for "Sharknado." (Sharknado/SyFy)
Detail of a promotional poster for "Sharknado." (Sharknado/SyFy)

The campy movie “Sharknado” about killer sharks caught in a tornado and dumped in Southern California, premiered yesterday on SyFy and unleashed a storm on Twitter.

At its peak, it produced 84 tweets per second. So what is the secret to this low budget film’s rabid success?

Guest

  • Ryan Bradley, senior editor for Fortune Magazine. He tweets @theryanbradley.

This segment aired on July 12, 2013.

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