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The World Cup finals kicked off yesterday in Brazil. For the roughly 70,000 Brazilian immigrants in Massachusetts, the opening match between the host nation and Croatia was a reason to leave work early.
But one Boston startup is looking to the World Cup for more work.
From the Here & Now Contributors Network, Curt Nickisch of WBUR has the story of a small company using the global competition to prove its worth on a bigger stage.
This segment aired on June 17, 2014.