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Airbnb Launches Ad Campaign Aimed At Countering Criticism03:43Download

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The Airbnb app logo displayed on an iPhone. (Carl Court/Getty Images)MoreCloseclosemore
The Airbnb app logo displayed on an iPhone. (Carl Court/Getty Images)

Airbnb, the global home-sharing company, has begun airing ads that show how becoming an Airbnb host has changed peoples' lives for the better.

The campaign is aimed at countering ads run by hospitality industry groups that claim Airbnb is getting rich while shrinking the local housing market, and avoiding paying taxes that the rest of the industry must pay.

Here & Now's Peter O’Dowd talks with media analyst John Carroll about how the campaigns are being received.

Guest

John Carroll, professor of mass communication at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.

This segment aired on September 26, 2016.

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