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These days advertisers are forever searching for ways to cut through the cacophony and visual clutter to try to sell us something.
Now two researchers at Boston College say they've discovered a subliminal, automatic and irresistible way to direct our sight and focus our attention using different sound frequencies.
This segment aired on February 17, 2017.
- Professors Find Sounds Can Direct Our Gazes — And Maybe Affect Our Purchases
- ‘Native Advertising’ Disguises Ads As News Stories