More Companies Change Ad Strategy To Include Interracial Couples, LGBT Community09:33
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In this June 16, 2011 file photo, boxes of Cheerios are shown in a store in Akron, N.Y. In 2013, a 30-second ad for the cereal, featuring a black dad, white mom and biracial child, produced enough vitriol on YouTube that Cheerios requested the comments section be turned off. (David Duprey/AP)MoreCloseclosemore
In this June 16, 2011 file photo, boxes of Cheerios are shown in a store in Akron, N.Y. In 2013, a 30-second ad for the cereal, featuring a black dad, white mom and biracial child, produced enough vitriol on YouTube that Cheerios requested the comments section be turned off. (David Duprey/AP)

Minority groups, including biracial families and the LGBT community, say they continue to be let down by brands that fail to create diverse and inclusive advertising. But those complaints are leading some companies to change their ad strategies.

Here & Now's Robin Young speaks with Jerome Williams, executive vice chancellor and provost at Rutgers University Newark and former chair of the board of trustees of the American Marketing Association, about what's happening.

This segment aired on June 15, 2018.

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