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For Olympic Committee, Marketing Is No Game

Olympic swimmer Michael Phelps signed an endorsement deal with Subway in 2008, but because Subway is not an Olympic sponsor, Phelps isn't allowed to appear in a Subway ad from July 18 to Aug. 15 2012. (via SubwayEatFresh365/YouTube)
Olympic swimmer Michael Phelps signed an endorsement deal with Subway in 2008, but because Subway is not an Olympic sponsor, Phelps isn't allowed to appear in a Subway ad from July 18 to Aug. 15 2012. (via SubwayEatFresh365/YouTube)

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