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In Ohio on Wednesday, President Obama tried to make Mitt Romney the poster child for tax unfairness and the widening gulf between the middle class and very rich, wielding a new analysis of the Republican's fiscal proposals like a prosecutor with a fresh-in-hand grand jury indictment.
In Obama's latest visit to the battleground state, he argued that voters view the election as a choice between a president who is a defender of the middle class and a challenger who isn't.
The most recent Ohio polls either give Obama a slight lead or show the race as a statistical tie.
Noting that the assessment came not from his White House aides but from what he characterized as "an independent, nonpartisan organization," Obama told the audience at a campaign event in Mansfield:
"Now, despite the evidence, the entire centerpiece of my opponent's economic plan is a new $5 trillion tax cut on top of the Bush tax cuts.
"Now, the bulk of this tax cut would go to the very top, a lot of it going to the wealthiest one percent of all households. Folks making more than $3 million a year, the top one-tenth of one percent, would get a tax cut worth almost a quarter of a million dollars.
"Now, think about that. Folks making $3 million or more a year would get a quarter of a million dollar tax cut. But listen, it gets worse. Under my opponent's plan, who do you think gets the bill for these $250,000 tax cuts? You do!
Then Obama reminded his listeners that Romney — and Obama himself — are among the wealthy who would benefit the most from the proposed tax cuts:
"That means the average middle-class family with children, according to this study, would be hit with a tax increase of more than $2,000. And here's the thing, he's not asking you to contribute more to pay down the deficit. He's not asking you to pay more to invest in our children's education or rebuild our roads or put more folks back to work. He's asking you to pay more so people like him can get a big tax cut.
"In order to afford just one $250,000 tax cut for somebody like Mr. Romney, 125 families like yours would have to pay another $2,000 in taxes every year. Does that sound like a good plan for economic growth? Does that sound like a plan you can afford?
"How many of you want to pay another $2,000 to give Mr. Romney or me another tax break? Ohio, we do not need more tax cuts for folks who are already doing really well. We need tax cuts for working Americans. We need tax cuts for families who are trying to raise their children and keep them healthy. And send them to college and put a roof over their heads. We don't need more tax cuts for companies that are shipping jobs overseas. We need tax cuts for companies that are creating jobs right here in America.
"That's the choice in this election. That's why I'm running for a second term as president of the United States. Mansfield, I've got a different plan for America than Mr. Romney's."
Obama's message seemed aimed at underscoring what polls have indicated — that voters feel he understands them more than Romney does.
Romney's campaign rejected the president's characterization of its candidate's plan as well as the Tax Policy Center analysis.
A Romney campaign official questioned the objectivity of the analysis since one of its authors, Adam Looney, worked in the Obama administration as a staffer on the Council of Economic Advisers and in the Treasury Department.
In fairness, another of the authors, William Gale, was a staff economist on the Council of Economic Advisers during the first Bush administration. Also, Romney's campaign itself called the TPC "nonpartisan" in a November news release to pass along criticism that then-presidential candidate Texas Gov. Rick Perry's economic plan would raise the tax burden on middle-class income earners.
The Romney campaign on Wednesday persisted in trying to drive home the message that the contest was really a referendum and, as such, Obama deserves to be booted from office as a failure.
Romney's campaign counterprogrammed Obama's visit with two ads — one that showed a man identified as Al Zarzour, a former GM dealership owner in Lyndhurst, Ohio, who was put out of business by GM. The ad links Zarzour's plight with the federal bailout of the U.S. auto industry.
Obama campaign spokeswoman Jen Psaki told reporters that the president's actions saved a million auto industry jobs, 2,200 at Ohio car dealerships themselves. She added:
"And Mitt Romney is the same person who wrote an op-ed saying, 'Let Detroit go bankrupt.' If we had done that, if the country had done that, if the president had done that, it would have been disastrous for not only Ohio but the country."
Indeed, Romney wasn't the only conservative who at the time of the auto bailout called for U.S. automakers to go through the bankruptcy process as a way to strip them of financially untenable commitments to the car makers' constituencies, including retirees and dealers.
In a piece for the Heritage Foundation, a right-leaning think tank, Andrew Grossman wrote in 2009:
"According to industry analysts, General Motors needs to shed nearly 5,000 dealers from its network and eliminate five or six of its eight domestic brands. Without these changes, the company will be unable to compete with the likes of Toyota and Honda, which focus their energies on fewer brands and sell far more cars per dealer. Ford and Chrysler face the same problem.
"Making these changes outside of bankruptcy, however, would likely prove impossible. Automobile dealers wield enormous political clout at the state level and have succeeded in winning passage of tough pro-dealer 'franchise' laws in all 50 states. These laws make it slow and prohibitively expensive for an automaker to modernize its dealership network and consolidate redundant brands. Automakers that are already on the brink of insolvency cannot afford the time and expense that reforming their sales operations under these laws would involve."
Besides the car dealer ad, Romney's campaign issued another video Wednesday called "Time for a Change," which also happened to be in the lyrics of the blues-tune soundtrack.
Against images of a down-on-its-luck Akron appears text, including, "Under President Obama's 'plan' 41 months of unemployment above 8%"; "473,000 jobs lost"; and "23 million Americans struggling for work."
The ad was the Romney campaign's way of "greeting" the president during his visit to Akron, his second Ohio stop.