WBUR News

Support the news

Maker's Mark Really Misses The Mark00:29

Play

Last week, Maker's Mark announced its popular bourbon was going from 90 proof to 84 proof, in order to stretch supplies in the face of a steep rise in global demand. Loyal customers did not dilute their anger on Twitter. After some rocky days, the brand reversed itself.

+Join the discussion
Share

Support the news

Next Up

Where to now?

More NPR or Explore Audio.