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Movie Theaters Hope To Add Another Dimension To Their Profits

04:48
Theaters that call themselves 4-D use lights, moving seats, fog and even sprays of water and air to give moviegoers a unique experience — one they hope audiences will consider worthy of higher ticket prices. (Courtesy of CJ E&M America)
Theaters that call themselves 4-D use lights, moving seats, fog and even sprays of water and air to give moviegoers a unique experience — one they hope audiences will consider worthy of higher ticket prices. (Courtesy of CJ E&M America)

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