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Google CEO Eric Schmidt says it's not an epic, winner-take-all battle. Microsoft chairman Bill Gates said last week that keyword search, the cornerstone of the booming Google empire, is not the only way to find what you need when it comes to information.

But if you want to understand the future of information — and the trillions made in finding and using it — the battle between Google and Microsoft for dominance of that future is a good place to start.

Microsoft made its fortune with shrink-wrapped software. Google owns the web- based search and service model. Now, the two are colliding.

Hear about Google versus Microsoft, and the future of information.

Guests:

Kevin Delaney, Staff reporter for the Wall Street Journal

Jon Udell, Lead analyst and blogger-in-chief at Infoworld

Joe Wilcox, Senior Analyst for Jupiter Research, an Internet research firm

Douglas Rushkoff, Author of "Get Back in the Box: Innovation from the Inside Out" and Professor at New York University's Interactive Telecommunications Program.

This program aired on May 22, 2006.

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