Political Strategist Bob Shrum

By guest host Linda Douglass:

No Democratic political consultant has been more important, famous or infamous than Bob Shrum. He's done it all: eight presidential campaigns, from George McGovern's run in 1972, to the battles of Al Gore and John Kerry.

Though he's had dozens of Senate and State House victories, he's had no White House winners. For Democrats, he's been the hero and the goat.

Now he's confessing, and his new memoir takes a hard look at his career. He's also telling some juicy stories about the biggest political figures of our time.

This hour On Point: Bob Shrum on his losses, his victories, and the new election landscape.

Guests:

Bob Shrum, senior strategist in the Gore and Kerry campaigns, author of "No Excuses: Confessions of a Serial Campaigner."