The ad cuts back and forth between Sciortino and his father. Sciortino, who is openly gay, talks about coming out to his conservative father as a "Massachusetts liberal."
The ad has won accolades from the American Association of Political Consultants and garnered a lot of attention, but it was not enough to help Sciortino win. He came in third place in the primary in a crowded field of Democratic candidates.
Now, after nine years in the state legislature, Sciortino is taking a step back from politics and into advocacy work for people with HIV/AIDS, as executive director of the AIDS Action Committee of Massachusetts. He will be the first person living with HIV to lead the organization.
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