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Amazon Brings Echo Voice Assistant To India05:01Download

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The Amazon Echo. (Courtesy Amazon)MoreCloseclosemore
The Amazon Echo. (Courtesy Amazon)

Amazon released its Echo smart speaker in India this month, making it the fourth country where the product is sold. The voice assistant, referred to as "Alexa," speaks in a combination of English and Hindi and its search results are catered to an Indian consumer base.

Here & Now's Jeremy Hobson speaks with Edmund Lee (@edmundlee), managing editor of Recode, about why and how Amazon and other U.S. technology companies are more aggressively pursuing Indian customers.

This segment aired on November 28, 2017.

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