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2 Keys To Popularity? This Author Says Familiarity And Distribution

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    Author Derek Thompson says popularity has to do with a combination of familiarity and distribution. (Pixabay)
    Author Derek Thompson says popularity has to do with a combination of familiarity and distribution. (Pixabay)

    What makes something popular?

    We revisit host Jeremy Hobson's 2017 conversation with The Atlantic's Derek Thompson (@DKThomp) about Thompson's book "Hit Makers: How to Succeed in an Age of Distraction."

    This segment aired on February 1, 2018.

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