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WBUR To Present At IAB’s Podcast Upfront In Fall 2021

WBUR is proud to present this year at IAB’s Podcast Upfront — an invitation-only event for brand marketers and media buyers to preview the latest in podcast programming and partnership opportunities from the most recognized names in audio.

Other presenters include Acast; Adonde Media;  AdvertiseCast;  The Atlantic; Audacy’s Cadence13, Pineapple Street Studios, and Podcorn; Chartable – Insights Presenter; Kerning Cultures; LAist Studios; NPR; Osiris Media; Podsights – Insights Presenter; Sony Music Entertainment; TransUnion – Insights Presenter and WarnerMedia.

WBUR is thrilled to participate in this Fall’s Upfronts to showcase our incredible line up of podcasts. With something for so many diverse audiences, we have never had a slate quite like this before. And with our focus on creating communities around our podcasts, we are excited to partner with advertisers to more deeply engage and delight audiences.

Pete Matthews, WBUR's Executive Director of Business Development

“Podcasting is experiencing a golden age of creativity, fueling continued audience growth and tech investment. At the same time, advertisers are seeking more scalable ways to engage these audiences, leveraging dynamic ad insertion, more agile messaging and reporting, all of which are helping to move the medium into the mainstream of digital advertising,” said Eric John, Vice President, Media Center, IAB.

IAB will release its first-ever Audio Landscape report on September 9, with powerful insights into consumption trends, ad spend patterns, plus an overview of evolving buying strategies, creative innovation, and measurement.

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