Joan DiMicco is the Executive Director of Product & Audience Insights at WBUR.

DiMicco joined WBUR in 2018 to run BizLab, WBUR's Public Radio Business Laboratory dedicated to exploring new funding models and revenue sources for public radio. She came from Forrester Research where she oversaw the digital experience of the company’s products through web and mobile channels. Prior to Forrester, DiMicco worked at IBM Research leading a team of researchers to prototype and deliver new product concepts to IBM's business divisions. She has a BS in applied mathematics from Brown University and an MS and a PhD from the MIT Media Lab.