Chief Content Officer
Victor Hernandez is responsible for overseeing all aspects of editorial at WBUR including local news and programming, national programs, podcasting and CitySpace.
As the organization's first-ever chief content officer, Hernandez is charged with helping to identify how to grow WBUR's audience and cultivate the loyalty and community support that is essential to sustaining local journalism at a time of profound technological change.
Before joining WBUR in March 2021, Hernandez was executive editor at Cascade Public Media, a nonprofit media institution created through the merger of Seattle's PBS TV station, KCTS 9 and digital news outlet Crosscut.
Additionally, Hernandez has held leadership roles at CNN, where he oversaw U.S. news coverage; NBC television affiliates in California; and a digital media technology startup. He's a former academic fellow at the Missouri School of Journalism and a national board member with the Society of Professional Journalists.
Hernandez has a degree in Mass Communication & Journalism from California State University, Fresno and a master's degree from West Virginia University in Media Solutions and Innovation.