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TD Bank Apologizes For Ad It Calls 'Insensitive To The Dorchester Community'

This article is more than 1 year old.

TD Bank has apologized for an ad that it says was insensitive to people from the diverse Boston neighborhood of Dorchester.

The message advertises how the bank replaces lost debit cards. It states: "When you're downtown, but your debit card's somewhere in Dorchester."

It was photographed and shared on Twitter by Reilly Hay on Wednesday. According to Boston.com, Hay's photo was taken at a TD Bank branch in the Back Bay.

Hay and others on social media called the message racist for the way it referenced the neighborhood.

The ad was taken down Thursday, the bank says.

"We are sorry that an ad that appeared in one of our stores was insensitive to the Dorchester community," Matthew Doherty, a vice president of corporate communications, said in a statement. "The ad, which was removed today, does not reflect our core values around diversity and inclusion."

On Twitter, City Council President Andrea Campbell, who represents the neighborhood, said she's glad TD Bank "responded swiftly to remove this ad, which plays into negative stereotypes about Dorchester."

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