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TikTok is driving book sales. Here are some titles #BookTok recommends

04:22
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People are buying a lot more books these days, in part because the pandemic has trapped everyone indoors with little to do. But among younger readers, another factor is driving sales up: The social-media site TikTok, where users post short videos they create themselves. (Michele Abercrombie/NPR)
People are buying a lot more books these days, in part because the pandemic has trapped everyone indoors with little to do. But among younger readers, another factor is driving sales up: The social-media site TikTok, where users post short videos they create themselves. (Michele Abercrombie/NPR)

This article was originally published on December 26, 2021.

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